packages Code: ELP10312024
Duration:
12 training hours
Days:
3 days .
The Target Audience of the Program:
Marketers
Managers
business owners
About the program:
This program is about Strategic Marketing
It will be presented through the following topics:
The first topic: strategic marketing
The second topic: strategic marketing and a marketing strategy
The third topic: competitive environment analysis
Program Goals:
The trainee will know what is strategic marketing?
The trainee will deduce the benefits of strategic marketing
The trainee will explore the difference between strategic marketing and marketing strategy
The trainee will understand what is the difference between marketing and strategic marketing?
The trainee will know what are the five steps of the strategic marketing process?
The trainee will discuss what is competitive environment analysis
Program Axes:
First Unit: strategic marketing
What is strategic marketing?
Benefits of strategic marketing
second Unit: strategic marketing and a marketing strategy
Difference between strategic marketing and a marketing strategy
What Is the Distinction Between Marketing and Strategic Marketing?
third Unit: competitive environment analysis
What Are the Five Steps of the Strategic Marketing Process?
What is competitive environment analysis
Contents of the training packages
Flyer 1
PowerPoint Presentation 88
ID Guide 4
Activities Guide 6
Mind Maps 1
Coach’s Guide 69
Trainee's Guide 60
Images 10
Videos 6
References 3
Trainee data form 3
Contents of the training packages 12